Marketing Intelligence Analyst Job in Portsmouth 03801, New Hampshire Us
ResponsibilitiesResponsibilities: * Enhance and manage the Retail Services System (RSS) marketing database* Generate, analyze and maintain direct marketing lists for direct mail, telemarketing, and e- mail marketing campaigns* Manage promo codes and ensure consistency with multiple billing databases* Track campaign results, report and analyze results* Help define / enhance CRM system functionality for Retail Services* Continuous review of predictive model tool to maximize direct mail returns * Develop analyses, including new predictive models, to determine target segmentation and increase Read more […]