Senior Marketing Analytics Manager recruitment
Job Description:Utilize both web analytics and data analysis to determine effectiveness of marketing initiatives, leveraging tools such as Omniture and Google Analytics to provide a consolidated view to marketing and site optimization, driving organic search (SEO) strategy.Analyze effectiveness of SEM programs, optimizing spend and ROI across all eSignal products, continuing refining for lead qualityCreate and rapidly iterate through a strategically chosen set of customer acquisition tests in a variety of mediums – online, offline, mobile and email marketing. Interpret and present performance analysis Read more […]