Trade Marketing Analyst Job in Milano 20063, Lombardia Italy
Job Purpose
Support all trade marketing activities by managing Field information and data, internal researches and Company analysis tools. Monitor competitors Field activities and provide relevant insights according to the obtained information and, as a consequence, enhance trade projects and activities.
Key Responsibilities:
· Maintain a continuous control of all trade activities performed on the field to ensure their full alignment to Samsung strategies and guidelines.
· Monitor Samsung activities and competitors ones and highlight improvement areas and opportunities.
· Supervise in store promotional activities.
· Monitor ROI of all trade marketing activities.
· Monitor trade marketing dept. KPIs and analyzemarket evolutions.
· Competitive benchmarking: keep track of competitors activities.
· Gather Field information and provide periodic reporting (e-mails, xls and ppt).
· Use Company informatic tools to elaborate researchers analyses, providing relevant information.
· Constantly update internal panel (PoS database).
· Coordinate and provide trade marketing activities report to the management.
· Constantly liaise with Trade Marketing and sales team for the integration of all relevant trade aspects.