VP of Marketing Job in Mclean 22102, Virginia US
FOLIOfn is an online financial services firm that offers the next generation of products to investment advisors, financial services firms, and individual investors. Our product suite enables customers to implement customized investment strategies using “Folios” – portfolios of stocks, ETF’s and mutual funds that can be modified and traded as a single entity. In addition, we offer a free library of “Ready-to-Go” Folios that cover over a hundred different sectors, asset classes, and investment styles.
Job Summary
Folio Investing is currently seeking a results-oriented VP of Marketing who will be a key member of the Executive Management team. We are looking for a seasoned Marketing expert responsible for managing all Marketing functions to include the Vision, Strategy and Development of Folio’s communications through digital and traditional marketing. We are looking for someone with a demonstrated history of innovation. The truly successful candidate will be able to show proven success applying a broad spectrum of marketing strategies with limited resources.
Responsibilities:
· Direct the go-to-market strategy for both retail and institutional offerings.
· Manage the strategy and creation of all internal and external communications, branding, website content, public relations, social media and marketing campaigns with a focus on acquisition and retention strategies.
· Manage all marketing projects including launches, collateral, customer communications, PPC/online campaigns and multimedia.
· Strategize to improve Folio’s online presence and increase lead generation opportunities.
· Analyze lead acquisition performance and refine campaigns based on results.
· Lead, mentor and motivate the Marketing team to support the growth of the strategic marketing plan.
· Work closely with Folio Investing Management, Business Development, Customer Service, and Sales to execute relevant and timely campaigns/collateral/projects to meet business goals.
· Work with all business lines to improve profitability and revenue.
· Full P L responsibility requiring the ability to work within and monitor strict budgets and goals.
Required Skills and Experience:
· Bachelor's degree in marketing, business or equivalent experience. MBA preferred.
· 12-15 years of experience in a variety of marketing roles, and with progressively increasing levels of responsibility.
· 5+ years of managing a broad range of marketing initiatives, with an emphasis on online engagement.
· Savvy marketer with proven track record of hands on experience managing projects as well as leading people.
· Must have experience in the brokerage / investing industry and /or deep knowledge of investing concepts and brokerage investing offerings.
· Track record of success influencing and working in a fast-paced environment.
· Experience with SEO, Social Media, Reputation Management, Pay per Click and Affiliate Marketing.
· Experience in managing display campaigns using targeting (behavioral, demographic, etc), message/creative testing and coordinating the production of creatives (banners, contextual ads, landing pages).
· Ability to direct, develop and design creative concepts.
· Ability to influence and implement marketing programs through key partners.
· Experience with data driven market tests that lead to significant and measurable business outcomes.
· Analytical abilities for assessing and improving key metrics across multiple marketing vehicles.
· Compliance knowledge of financial services communication policies.
· Strong Analytical skills including P L responsibility.
· Must have excellent written and verbal communication skills.
· Must have the ability to think creatively and ask "why not?"
For more information, please visit www.folioinvesting.com.
We offer competitive salaries and generous benefits including: health insurance (medical, dental, vision), flexible spending accounts, LTD, Life insurances as well as a 401k.