Web Analyst Job in London E1 6RU, London UK
Job Profile
Web Analyst - London
LBi
A fantastic opportunity to join our Analytics team here at LBi, Europe’s largest digital marketing and technology agency.
You will ensure the solutions we develop for our clients are measurable by advising on data and measurement strategies that translate business and marketing objectives into KPIs and measurement frameworks. Using our recommended analytical solutions or working with our client’s existing applications, you will be responsible for turning customer data into actionable insights and optimisation strategies focussed on improving site and campaign performance.
Main responsibilities:
• Determining the appropriate measurement strategy and KPIs that allow LBi and our clients to establish the success of our digital endeavours based on a set of agreed objectives.
• Identifying the data required to adequately measure effectiveness and working with the technical team to define the measurement specification.
• Undertaking site, campaign and customer analysis to evaluate success and deliver insight to drive optimisation programmes
• Measurement Strategy - definition of measurement strategy and framework for the proposed solution, identification of data requirements to support measurement strategy/framework, definition of KPIs based on business / marketing objectives
• Measurement and data specification - definition of the measurement specification required to support framework, definition, in conjunction with the technical team, of the tagging specification required
• Preparation and presentation of analytical and statistical reports with recommendations
• Undertake a variety of analysis projects including: web log analysis, campaign analysis, customer profiling, customer segmentation, survey analysis.
Qualifications and Experience
• Educated to degree level, ideally in a numerate subject (i.e. IT/Statistics/Computing)
• Web analytics experience gained in an agency (preferred) or client side environment
A bit about LBi
LBi is Europe’s largest marketing and technology agency, blending insight and creativity to define and execute digital strategies for clients including BT, EON, Lloyds TSB, Virgin Atlantic and Play.com. Across LBi’s and Bigmouthmedia’s network of 24 offices in 16 countries, there are 1,800 digital experts delivering powerful and measurable ideas across communications, service design, branded content, technology innovation, mobile, CRM, media planning and buying, social media, EPR, and hosting. LBi specialises in bringing together diverse teams of digital experts to suit any brief. We call this blending, and it's the special sauce that makes our full service proposition supremely useful to our clients.