Web Content Strategist Job in Charlotte 28202, North Carolina US
Working in the Customer Experience group, the content strategist is responsible for producing and presenting sales-oriented and brand-relevant content strategies and copy. The role requires well-demonstrated skills in these areas, solidly informed by user-centric standards.
Responsibilities include both large projects and ongoing maintenance, working both independently and as part of cross-functional teams. To be successful, he or she must be organized and able to work on several projects at once in a fast-paced environment.
Content Strategist duties
The content strategist works closely with interaction designers, visual designers, product managers, and project managers to:
• Gather business and technical requirements
• Analyze user and business needs
• Define user requirements
• Inventory and analyze existing content
• Write, edit, and proof content
• Develop and modify standards and guidelines
In addition, the content strategist works closely with our business partners to consult on long-term and short-term online content strategies. The responsibilities of the content strategist range from the highly tactical (sometimes making minor content corrections or updates) to the highly strategic (leading design teams or facilitating sessions with executive staff to discover creative solutions to business problems).
Responsibilities
• Facilitating user-centered participatory design sessions
• Creating content strategies for large projects
• Writing, editing, proofing content
• Developing style guides and standards
• Participating in team meetings
Qualifications
• 3-5 years experience working in interactive design environments as content strategist, copywriter or related position
• Deep familiarity with user-centered design principles
• Superb communication skills: this means the candidate will be able to articulate clearly — verbally (in large group settings as well as one-on-one) and in writing — the primacy of the user-centered design as well as the specific contribution of the content efforts
• Experience creating content strategies and writing copy for public-facing websites of Fortune 500 Companies
• Expert knowledge of Microsoft Word and comfort with PowerPoint
Desired but not required:
• Experience working in the financial services industry
• Experience writing content for mobile devices, or deep familiarity with using mobile devices for internet access and texting.
• Basic understanding of templated systems and content management systems