Web Marketing Developer/ Analyst Job in Ottawa K2k 3G8, Ontario Canada
SkyWave Mobile Communications Inc.
Job Posting: – Web Marketing Developer/Analyst
Location: Ottawa, Ontario Canada
A little bit about us:
SkyWave Mobile Communications is a global provider of communication services for machine-to-machine (M2M) applications. Established in 1997, SkyWave is a profitable and growing Canadian-based company. With headquarters in Ottawa, Canada and locations around the world, the Company has approximately 170 employees.
As a leading provider of satellite/cellular communication equipment and airtime services using the Inmarsat satellite constellation, SkyWave provides dependable two-way communication, tracking, monitoring and remote management of fixed and mobile assets. Over the past 14 years, SkyWave has designed, manufactured and shipped more than 400,000 satellite terminals to customers in the transportation, maritime, oil and gas, utilities and government sectors in more than 75 countries.
For more information, check our website at www.skywave.com.
A little bit about the role:
SkyWave’s marketing team is currently looking for a Web Marketing Developer/Analyst to develop and optimize our online marketing programs to align with our Corporate Marketing strategy. The Web Marketing Developer/Analyst will conceive, analyze, execute and measure web/email marketing initiatives as well as perform development of our corporate website. The ideal candidate will have experience and a keen interest in all areas of web-based marketing. A strong commercial sense combined with a solid technical background is required for this role.
The successful candidate will work hands on in the following areas:
· Web Development: Responsibilities will include the development of landing page and corporate website, corporate website layout/content updates, web development for special marketing initiatives (microsites for campaigns), and custom web tools / web application development.
· Web Marketing: Responsibilities will include SEO improvements, traffic analysis, conversion funnels, lead collection and process integration, web site modifications and multivariate testing to target web conversion rate improvement.
· Email Marketing: Responsibilities will include implementation/configuration/maintenance of email marketing system, email marketing system entry points, segmentation and workflows, and email template development.
· CRM (Marketing/Sales): Responsibilities will include email marketing system/CRM synchronisation, CRM – sales/marketing review of automation/optimization, custom reports – dashboard of lead records, lead recognition and scoring and end to end tracking of marketing program efforts to sales results.
· Manage regular reporting and tracking of the above programs and initiatives, and report metrics appropriately while flagging issues for internal stakeholders. You will analyze and report program performance and provide recommendations and results for continuous improvement and new programs.
Experience/Core Competencies:
The ideal candidate will be skilled in both web development and online marketing. You will have a degree or recognized technical diploma in Marketing or computer science discipline. You will have a minimum of 5 years hands-on experience with developing, implementing and maintaining e-commerce/b2b web sites, databases, and customized applications in a professional environment. You will combine your technical expertise with your creative talent for the implementation of web development, web applications, web design, social media, web site usability and user experience, online promotions and search engine marketing.
· Strong programming skills in a technical environment including: PHP, .NET, CSS and JavaScript, Classic ASP, Coldfusion, XHTML, Google Analytics, Google Ad Sense, Google Optimizer; Joomla, XML, Microsoft SQL server; esp environments, CRM systems
· Ability to analyze server log files, track system errors and application bugs
· Skilled in web analytics and online marketing optimization
· You are a creative thinker, committed to scalability, extensibility and reusability of your code
· You are passionate about the web and you have the ability to quickly learn new technologies
· Deep interest and knowledge in SEO, SEM, and business analytics
· Knowledge of emerging technology and e-commerce trends, services and standards
· Researching issues, analyzing problems, compiling data and preparing reports are part of everyday functions in this role and as such interfacing with and coordinating activities between various internal departments is required.
· Strong time management skills and the ability to prioritize multiple competing demands
Interested?
At SkyWave, we believe that our people are our strength. Our success stems from our ability to attract and retain the best people who deliver a high level of performance and skill. It is their commitment, talents, and knowledge that drive our success. It is also these values that make SkyWave a great place to work and learn every day.
If you are looking for a challenging career and the opportunity to be in an established, successful and high growth company that mainly focuses in the international market, SkyWave is the ideal place for you. Come join our team and make a career choice that is both challenging and rewarding. Apply today via email to hr@skywave.com .
We are committed to employment equity. SkyWave would like to thank all applicants in advance and advise them that only candidates selected for an interview will be contacted.