Web/Ecommerce/Merchandising Manager with Google Analytic skills WANTED!! exciting online company Job in London, London UK
Website/Ecommerce/Merchandising Manager wanted with Google Analytic Skills!
Must also have experience with CSS, HTML, PHP and Photoshop.
Role purpose:
To facilitate a fantastic site customer journey whilst developing opportunities to continually maximise sales and revenue. A hands-on role that will take ownership of on-site offers and promotions.
Key Accountabilities and Responsibilities:
· Convert registered members into paying customers, ultimately driving conversion rates and therefore revenue
· Responsibility for the customer journey workflow
· Maximise on-site promotions, campaigns and product launches
· Trade in-house products through the websites and where appropriate third party revenues
· Create innovative promotions and product developments / improvements
· Responsible for ensuring weekly revenue targets are met for channel.
· Monitor key KPIs and other important metrics across the application and business.
· Develop analytical strategies and website analytics
· Implement a strong testing programme and act on results from multi-variant testing activity
· Liaise with all relevant teams across the business to drive implementation of product changes and additions.
Key Skills, Knowledge, Experience and Competencies i.e. those (including qualifications) required to fulfil role
- Degree calibre.
- Understanding of user behavior and motivations.
- Understanding of the capabilities and requirements of Google Analytics.
- Exposure to pure eCommerce environment
- Strong analytical capability with a scientific marketing approach
- Knowledge of competitors’ marketing activities and merchandising features.
- Knowledge of previous site developments, marketing activities and their performance.
- Ability to build effective internal relationships, utilise strong influencing skills.
- Ability to build sound business cases and persuade other team members to buy into projects.
- Personal authority to get projects delivered on time.
- Must also have experience with CSS, HTML, PHP and Photoshop.
Essential Skills: CSS, HTML, PHP, Google Analytics, and Photoshop.