Account Manager (Social Media Services) Job in City Of London, London UK
The Company:
This company is an award winning digital agency with offices in London and New York that deliver work for clients across Europe, North America and beyond. With clients such as Google, Expedia and eBay, the company delivers media, social, creative and technical solutions to leaders in the digital space.
In 2009, the agency was announced as eConsultancy's Most Innovative Digital Agency and in 2010 it was crowned Media Agency of the Year at the NMA Effectiveness Awards. The agency won the highly coveted Revolution Special Award for Innovation in April 2010. Most recently Essence was named Europe's "Fastest Growing Larger Company" at the 2011 Media Momentum Awards and reached position 14 in The Sunday Times Tech Track 100.
The Role:
Essence acquired Punktilio in April 2011 to deliver both integrated and specialist social media services. Punktilio was a leading specialist, with clients including X Factor, Phones 4u, YO! Sushi, Superdry and Arsenal F.C. The team now deliver Essence's social media services to a growing portfolio of clients, including Essence core accounts. We are focused on providing comprehensive, in-house social media solutions, from strategy and consultancy through to campaign and project execution.
We are seeking an experienced Account Manager to join our growing social team. You will work directly with a key client ensuring digital and social media campaigns are on strategy, on time and on target.
Responsibilities:
- Develop and manage social media strategy on a key client account, reporting to a Social Account - Director and also working closely with the wider media and creative departments
- Identify business needs and deliver strategic solutions
- Manage roll-out of new social channel activity and ensure consistency and alignment with broader social and brand strategy
- Manage individual projects and campaigns, including briefing internal departments, engaging key stakeholders, proposal generation, client communications and timescales management
- Oversee community management planning and execution
- Manage client budgets at a project level and scope out new opportunities to grow account
- Manage, optimise and report against agreed KPIs and targets, overseeing implementation of measurement tools where appropriate
- Monitor trends in new technology and put forward opinion pieces and/or recommendations where relevant
- Continually strive for innovative social execution, working with internal departments to generate and deliver fresh ideas and creative
- Manage third party relationships
- Mentor team members and support their growth
A little bit about you:
- You are an exceptionally talented person who wants to be at the cutting edge of digital marketing
- Strong online PR or digital agency background with experience in and passion for social media
- You will have an understanding of social media tools, platforms and technologies, both the mainstream channels as well as specialist niche platforms, alongside experience with social media campaigns
- Client servicing experience is a must
- Be a self-starter but also work well in a team environment
- The ability to analyse how audiences interact with different social channels and develop strategies that engage with those audiences
- A strategic thinker with an eye for creative development
- Excellent Data and Analysis understanding to prove ROI to client
- A problem solver who is able and eager to learn new concepts and challenge the existing framework
- Diligent and attentive to detail; follows through on projects and/or issues
- Enjoy fast paced environment
- Good commercial acumen
- Eligible to work full-time in the UK without any time or role restrictions