Advanced SME Banking Excellence 2012 recruitment

advanced Masterclass by world renowned SME Banking guru “Mr. Andrew McRobert” to be held on 16th 17th Feb 2012 at Hotel Novatel, HongKong.

Mr. Andrew McRobert the SME banking guru will be focusing on the key challenges strategies of SME Banking such as:

•        Understanding the nature of SMEs their different banking needs

•        Designing the appropriate marketing approach and appropriate suite of banking products for SMEs

•        Understanding the warning signals of impending defaulters

•        Innovative SME-specific products those are suitable for SME borrowers and depositors

•        SME risk assessment

This Masterclass focuses on the growth opportunities in SME Lending and also help you to gain insights, plan your SME financing strategies learn some of the best practices in SME Lending adopted by world’s leading banks Financial Institutes to optimize and leverage your bank’s profitability and growth.

Look forward for you your SME Banking team to be part of this exclusive Masterclass.

By the end of this course, participants will understand:

SME Banking – not just about lending

Designing a marketing programme, and a suite of credit products that can be effectively sold to the SME market

Understanding a structured approach to marketing through intermediaries and channels to reach the better SMEs

Applying advanced value chain concepts to designing and marketing banking programmes for SMEs

Identifying external resources (funding and technical support) to complement their own resources in

developing a sustainable SME banking business

How can banks make sure that the key differences between lending to SMEs and lending to larger corporates are reflected in their credit process

Establishing an SME-specific Credit Scoring programme

Applying the 5 Cs of credit to the analysis of SME borrowers

Can any microfinance techniques be utilised in SME Banking

Specific issues to be considered in financial analysis of

SME borrowers

Incorporating 3rd party and informal financials’ into financial analysis

Coping with inadequate financial information

Introducing a range of innovative SME-specific products that are suitable for SME borrowers and depositors

Identifying suitable collateral to support SME loans – it’s not just about landed security

Issues in documenting and settling SME loans

Managing monitoring an SME loan portfolio