Assistant Media Planner (1592) Job in Fort Lauderdale 33309, Florida US
YOU ARE CORDIALLY INVITED:
Zimmerman Advertising, one of the nation’s top-ranking and largest full-service agencies in the southeast has built an office infrastructure to support the nature of retail business. We are known for our "brandtailing" philosophy... the science of enhancing brand image while pushing next day sales for our clients.
We have over 800 budget conscious, retail bleeding, merchandise loving, sofa sleeping, car driving, pizza eating, market activating, comp sales crazy, ROI focused team members in many offices around the country!
Description
THE JOB: Currently accepting resumes for an Assistant Media Planner
THE PLACE: Beautiful, sunny Fort Lauderdale, FL
THE RESPONSIBILITIES:
Overall Objective:
The Assistant Media Planner is responsible for providing administrative and analytical support in the timely development of media plan documents including but not limited to; Media Plans, Point-of-Views (POVs), and related media analyses for the clients assigned. The responsibilities are many, varied and not limited to those written in this document
Day to Day Duties:
- As assigned, support the development and implementation of national, regional and local traditional media campaigns that could include most or all of the following;
- National and local broadcast television in traditional and direct response formats
- Interconnect and local footprint applications of cable television
- Local radio
- Outdoor advertising including stationary and mobile billboard, and transit
- Local newspaper and magazine display
- Couponing via FSI, shared and direct mail alternatives
- Local events ideation and implementation, i.e., local guerilla marketing
- As directed and overseen by Planner and/or Media Supervisor, assist in the preparation of recommendations, POVs and select analyses
- Utilize available traditional media planning tools (TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons), other industry research and clients’ historical media activity reports to develop supporting analyses necessitated for media plan(s) and POVs and other related media projects.
- Assist in the monitoring and preparation of periodic media campaign reviews
- Review media buys and post-buy analyses to insure that each is in conformity with media plans and guidelines
- Work with Buying to compiling estimate packages and to manage evaluation process, ensuring that the package is efficient before client presentation
- Issue insertion orders from BAP for all print/OOH/internet planned for each market
- Ongoing, coordinate with the Buying and Account Service teams addressing but not limited to;
- Competitive spending,
- Media and Promotional Opportunities
- Invoice Approval and Billing.
Required Skills
- Bachelor’s degree in related field or equivalent work experience
- Internship in a full service agency preferred
- Effective writing skills
- MS Office: Internet Explorer, Excel, Word and PowerPoint
- Presentation skills and experience are highly desirable
- Familiarity with one or more of the following media planning tools is desirable: TNS, Scarborough, Media Monitors, Nielsen, Arbitron, Tactician, Strata and Simmons
- Experience or related intern assignments in retail, restaurant, franchisee operations or Interactive advertising is highly desirable
- Employed at or intern role at full service agency is highly desirable
THE EXTRAS:
- Work with premier regional and national clients.
- Gain the knowledge and experience you will need to grow in the industry.
- Excellent benefits package including full medical, paid vacation, holidays sick/PTO, 401(k) to name a few.
Please R.S.V.P. to this position by clicking here:
http://hostedjobs.openhire.com/epostings/jobs/submit.cfm?fuseaction=dspjobjobid=303154company_id=15765jobboardid=24
About Omnicom: The largest Marketing and Media Company in the world, which continues to set the performance benchmark for holding companies. Within Omnicom’s portfolio are the best of breed agencies that are the envy of the industry. Each agency is provided unmatched resources and global access. www.omnicomgroup.com