Assistant Vice President, Communications, U.S.
Department description:
The Marketing and Communications (MarComm) Team drives an integrated approach to increasing the brand profile of Tradeweb and its products. As a global department, it is responsible for coordinating the marketing and promotion of the company’s entire product range and overarching brand across a range of audiences through multiple mediums.
Description of position:
The Assistant Vice President of Communications is responsible for executing day-to-day media and thought leadership activities on behalf of the firm in North America. In close partnership with supervising communications staff and the global department head, the individual will develop, assist and execute on media and analyst relations, core message development, content creation, executive briefings, and research. They will work closely with the other members of the global team to ensure that the output of the role is successfully leveraged across multiple distribution channels ranging from media, marketing, online and event based communications
Background:
Skills:
- At least five plus years of experience in corporate communications and/or journalism
- At least three years working in/around capital markets and trading technology
- Digital and social media management skills are an advantage
- Four year degree
Required Attributes:
- Advanced writing skills, ideally focused in financial services
- Strong organization and project management
- Relationship management with business financial media/analysts
- Adept interpersonal skills
- Pro-active approach (self-starter)
- Highly initiative/intuitive
- Multitasking
- Digital/Social media management
Responsibilities/accountabilities:
Campaign oversight
The successful candidate will develop and execute content-focused campaigns from start-to-finish, coordinating activities including:
- Campaign Messaging Content. Working closely with the MarComm Team and internal business leaders, he/she will be expected to prepare messaging, press releases, and digital/social content as parts of ongoing strategic campaigns core message platforms for campaigns (additional detail below).
- News cycle. He/she will co-ordinate with PR agencies where appropriate, and support creation and distribution of editorial content such as research reports, bylines/op-eds, and blog posts; as well as marketing materials such as brochures, sell-sheets, and other website copy.
- Media/Analyst Relations. He/she will be expected to work closely with the major mainstream and trade media to generate opportunities for value-added exposure, managing similar relationships with third-party analysts.
- Project management and planning. He/she will coordinate content-focused activities to ensure relevant activities are taking place in support of a successful program and achieving goals/deadlines.
Leave a Reply
You must be logged in to post a comment.