AVP of Communications
Large fixed income trading firm is looking for an AVP of Communications to join their team in NY.
Department description:
The Marketing and Communications (MarComm) Team drives an integrated approach to increasing the brand profile of the firm and its products. As a global department, it is responsible for coordinating the marketing and promotion of the company’s entire product range and overarching brand across a range of audiences through multiple mediums.
Description of position:
The Assistant Vice President of Communications is responsible for executing day-to-day media and thought leadership activities on behalf of the firm in North America. In close partnership with supervising communications staff and the global department head, the individual will develop, assist and execute on media and analyst relations, core message development, content creation, executive briefings, and research. They will work closely with the other members of the global team to ensure that the output of the role is successfully leveraged across multiple distribution channels ranging from media, marketing, online and event based communications
Background:
Skills:
At least five plus years of experience in corporate communications and/or journalism
At least three years working in/around capital markets and trading technology
Digital and social media management skills are an advantage
Four year degree
Required Attributes:
Advanced writing skills, ideally focused in financial services
Strong organization and project management
Relationship management with business financial media/analysts
Adept interpersonal skills
Pro-active approach (self-starter)
Highly initiative/intuitive
Multitasking
Digital/Social media management
Responsibilities/accountabilities:
Campaign oversight
The successful candidate will develop and execute content-focused campaigns from start-to-finish, coordinating activities including:
Campaign Messaging Content. Working closely with the MarComm Team and internal business leaders, he/she will be expected to prepare messaging, press releases, and digital/social content as parts of ongoing strategic campaigns core message platforms for campaigns (additional detail below).
News cycle. He/she will co-ordinate with PR agencies where appropriate, and support creation and distribution of editorial content such as research reports, bylines/op-eds, and blog posts; as well as marketing materials such as brochures, sell-sheets, and other website copy.
Media/Analyst Relations. He/she will be expected to work closely with the major mainstream and trade media to generate opportunities for value-added exposure, managing similar relationships with third-party analysts.
Project management and planning. He/she will coordinate content-focused activities to ensure relevant activities are taking place in support of a successful program and achieving goals/deadlines.
Message creation and maintenance
The successful candidate will work closely with the MarComm Team to develop strong, consistent messages at both corporate and product levels. This will include maintaining an up-to-date and easily accessible library of positioning and supporting application of it in media relations, events and other media. The candidate will also play an integral role in researching and interpreting key industry and market structure (or regulatory) issues in the fixed income and derivatives markets. Activities may include interaction with lobbyists, press and regulatory officials in support of the business.
Research
The successful candidate will research and compose articles, blogs and other content as part of Tradeweb’s mission to expand its thought leadership role in the industry. Example tasks include:
Market research/Data Points – The firm’s series of research notes provides media and other influencers with insightful story-starters based around data and information.
Rapid response outreach – Reactive outreach to media and analysts with market data to capitalize on related story angles in the media.
Digital media. He/she will develop and commoditize content for electronic media, such as Company websites, Twitter feed, LinkedIn and other new media where there is an opportunity to develop the comopany brand.
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