Branding & Communications Manager Job in Easton 43219, Ohio Us
About Us
Alliance Data® (NYSE:ADS) and its combined businesses is North America’s largest and most comprehensive provider of transaction-based, data-driven marketing and loyalty solutions serving large, consumer-based industries. The Company creates and deploys customized solutions, enhancing the critical customer marketing experience; the result is measurably changing consumer behavior while driving business growth and profitability for some of today’s most recognizable brands. Alliance Data helps its clients create and increase customer loyalty through solutions that engage millions of customers each day across multiple touch points using traditional, digital, mobile and other emerging technologies. Headquartered in Dallas, Alliance Data employs approximately 8,500 associates at more than 50 locations worldwide.
Alliance Data is a leading provider of marketing-driven credit solutions, and is the parent company of Epsilon®, a leading provider of multi-channel, data-driven technologies and marketing services, and LoyaltyOne®, which owns and operates the AIR MILES® Reward Program, Canada’s premier coalition loyalty program. For more information about the company, visit our web site, www.AllianceData.com, or you can follow us on Twitter at www.Twitter.com/AllianceData.
About Our Team
Let's face it; it's a brand loyal world we're living in, which is why Alliance Data Retail Services offers integrated private label and co-brand credit card programs enhanced by integrated marketing services. We manage over 90 credit programs for America's most recognized retailers, helping them sell more and improve customer loyalty.
Responsibilities
This role leads the development and delivery of marketing communications projects for business-to-business marketing initiatives. This role independently identifies and leads branding and communications projects, from initial idea or solution through to excellence in execution and delivery. The ideal candidate will be able to both contribute to the creation of communications projects through ideation, writing and design, as well manage agency and freelance partners. Projects may include sales-presentation development, proposal/response writing, prospect-marketing campaigns, product sheet and sales tool development. Must be able to interact with senior-level executives, as well as to independently represent Branding Communications on cross-department teams and initiatives.
Manages new-business marketing activities, including proposal development, sales presentations and video for selling events.
Creates direct marketing outreach programs and customized sales tools for key prospects.
Develops product sheets, white papers and other sales tools that reinforce the company¿s brand and communicate its competitive advantage.
Manages industry-marketing programs in support of new-vertical sales efforts.
Provides additional support to key branding and communications initiatives.
Supports selling teams by creating internal reference/training materials.
Qualifications
Demonstrated marketing-communication skills required. Must have proven writing, design and/or creative direction experience.
Must be able to synthesize information from multiple sources, and to create the ¿story line¿ or to identify and craft key messages.
Should have project experience with a variety of media, including email, web and video.
Must be able to influence and lead, including managing and orchestrating project participants outside of the Branding Communications team.
Must possess outstanding project management skills, to meet expectations of on-time, on-budget and error-free delivery.
Ability to provide excellent customer service to a variety of individuals on all organizational levels, serving as a marketing communications consultant or ¿internal agency¿ to internal partners.
Must have experience with branding and brand strategy, to serve as a steward of our brand.
Must be driven to continuously identify new approaches and solutions; a high level of creativity is required.
Minimum Qualifications
Education:Bachelor¿s Degree in business administration, marketing, communications or equivalent related education and/or experience required.
Experience:5-7 years professional work experience in marketing preferred, with a minimum 3-4 years specific experience in marketing communications-related work.
Should be prepared to share a portfolio of work upon request.
Compensation and Benefits
Alliance Data offers a competitive salary, a comprehensive selection of benefit options including 401(k).
Conditions of Employment
All job offers are contingent upon successful completion of drug screen and background checks.
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