Campaign Marketing Manager
12 month fixed term contract
Some careers have more impact than others.
If you're looking for a career where you can make a real impression, join HSBC and discover how valued you'll be.
HSBC Marketing exists to drive top-line revenue growth for our Global Businesses by leveraging clearly identifiable marketplace opportunities, brand strength, customer insights and creative passion to yield sustainable long term growth for the budgets and resources deployed.
We are currently seeking an ambitious individual to join our Australian marketing team in the role of Campaign Marketing Manager - Home Loans.
This role will work closely with the Senior Marketing Manager across all facets of Marketing, ensuring the delivery of quality marketing output within deadline, budget and targets. The Campaign Marketing Manager is responsible for initiating, planning, developing and implementing marketing campaigns including above-the line and below-the-line activity, specifically for the above portfolio.
Your main responsibilities will include:
- Initiate, plan, develop and implement marketing campaigns including ATL and BTL activity for Home Loans
- Accountability for marketing strategy including detailed implementation and tracking ensuring effective delivery of quality output within budget, deadlines and target
- Manage all aspects of customer communication for Home Loans and Corporate Partners including budget responsibility for advertising, media, direct marketing, promotions and sales activities
- Work closely with product partners to establish marketing direction and priorities
- Implementation and management of the annual marketing plan for the portfolio, including the planning and negotiation of marketing resources in adherence to the Marketing Plan
- Develop sound working relationships with external suppliers and internal stakeholders, ensuring consistent and clear communication and a consultative approach
- Ensure adherence to Group marketing framework and processes when formulating marketing plans and prioritising initiatives
Qualifications:
To be successful in this role you will need:
- A relevant tertiary qualification in Marketing, Business or a related field;
- At least six years' experience in marketing, with extensive experience in Home Loan marketing
- Strong negotiation and networking skills, with the ability to win the confidence of internal and external stakeholders;
- Strong commercial acumen with the ability to articulate business strategy and justifications concisely and with conviction
- Proven strength on ROI
- Excellent verbal communication and presentation skills
- A pro-active and can-do attitude with the ability to champion ideas
You'll achieve more when you join HSBC.
www.hsbc.com/au/careers
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