China Marketing (2 Year Fixed Term Contract) recruitment
The Role
Bloomberg LP is looking for a marketing manager with a minimum of 7 years experience to execute programs for awareness and lead generation. Reporting to the Greater China Marketing Manager in Hong Kong, the ideal candidate has an understanding of the financial services market in China, strong written and verbal communication skills in Mandarin, and a drive to promote one of the world¿s iconic brands.
Responsibilities
- Execute brand awareness strategies that center on social media, online/web, events, partnerships with local professional organizations, media barter deals, etc
- Create/execute lead generation programs to support the China sales team. Focus areas are on FX, RMB Bonds, domestic buy side.
- Writing/editing Mandarin copy, including brochures, web content.
- Provide local market insights and advice to enhance China marketing plans
- Work closely with local agencies to execute programs for China
Key Relationships
- Bloomberg Greater China Marketing Manager (Direct Manager)
- China sales teams
- Central Marketing functional leaders in NY
- PR
- Internal Design Agency
- Events team
Skill Set Experience Required
- 7+ years experience in a B2B marketing or PR role
- Basic understanding of the financial services sector
- Strong interpersonal, negotiation, verbal and written communications skills in Mandarin (native level) and English (conversational level)
- Knowledge and understanding of Chinese business practices and local marketing in collaboration with a global organization
- Excellent project management and organization skills
- Excellent collaborator across multiple groups
- Comfortable to work in an environment where little structure currently exists
- A bachelor's degree is required
Please submit online at http://careers.bloomberg.com/hire/jobs/job32420.html