Customer Engagement and Brand Survey Researcher Job in Washington 20004, District Of Columbia US
Customer Engagement and Brand Survey Researcher
• Do you find it easy to identify patterns in data?
• Do you enjoy developing stories out of complex data sets?
• Do you have an interest in customer engagement and brand science survey research and analysis?
Customer Engagement and Brand Survey Researchers study the underlying science of Gallup's customer and brand research practices. They have a deep knowledge of research methods, hypothesis testing, and statistical analysis tools and techniques. Researchers are responsible for:
• Leading large-scale research projects and market research through all stages: concept formation, definition of metrics, determination of appropriate statistical methodology, research evaluation, and final research reporting
• Developing questionnaires, implementing surveys, and performing data analysis
• Conducting routine analysis and interpreting results from large data sets
• Developing research hypotheses and testing those hypotheses using in-depth data analysis
• Preparing report plans and project outlines
• Managing day-to-day conversations with internal and external teams
• Partnering with internal associates and clients to strategically manage and align processes for implementation
• In some cases, extending our science and creating new and innovative solutions
A master's degree or Ph.D. in social psychology, I/O psychology, sociology, decision sciences, or a closely related field is desired. 1-2 years of experience with SPSS is required. Experience in consumer brand research or customer engagement research is strongly preferred.
Company Overview
Gallup Consulting is different from most consulting firms. While other organizations provide services in traditional disciplines like cost reduction, building or re-engineering processes and systems, or mergers and acquisitions, we help companies drive true organic growth - revenue and profit increase from continuing operations. Advances in economics, psychology, and management sciences - along with our own research - have led our researchers to discover how organizations can grow by developing highly engaged customers and building powerful, engaged workforces of talented employees. Our consultants are trusted advisors to many of the world's leading companies. Our approach enables us to identify, develop, and implement solutions that align with our clients' visions and strategies.
Gallup is an Equal Opportunity Employer
