Digital Marketing & Content Manager
Role:
The Digital Marketing and Content Manager will plan, organise and control online marketing and social media activities. One of the main marketing goals is to identity, pursue and capture prospects through both these channels, so a strategic plan will be needed. As well as being responsible for the development and maintenance of our website, (working in partnership with an external agency to maximise our return on investment), on-going content generation will also form a large part of this role, as well as other offline marketing support to assist the Global Marketing Director.
Responsibilities:
- Manage the online brand and product campaigns to raise brand awareness.
- Work in conjunction with an external agency and the Global Marketing Director to develop a new and top preforming website, ensuring our brand is always at the forefront.
- Create and optimise strong website content to ensure both search engine visibility and favourable customer experience, recommending commercial improvements to increase page rankings.
- Own metric tracking and reporting to evaluate performance of digital marketing initiatives, sending reports to the Global Marketing Director on a monthly basis.
- Oversee the social media strategy to build brand awareness and customer retention, driving traffic to the website or microsites, generating leads into sales.
- Manage data that filters through our website, ensuring that the new leads filter into CRM and send the necessary alerts to the correct Sales Managers.
- Manage and create strong content, helping to attract and nurture customers and prospects through online activity and targeted email campaigns.
- Create advanced finds and marketing lists within Microsoft Dynamics CRM – sending emails through our internal marketing tool – Microsoft SalesFusion (C360).
- Track and monitor website traffic and optimise PPC campaigns based on the best performing strategies.
- Develop and manage digital marketing campaigns.
- Improve the usability, design, content and conversion of the company website on an on-going basis.
- Track and evaluate market conditions and competitor data.
- Review new technologies and keep the company at the forefront of developments in digital marketing.
- Ensure that online is kept up-to-date, e.g. PR activity and on-going marketing campaigns.
- Work with affiliates/partners to embed links, banners, microsites and copy on their website, directing traffic back into our website.
- Help the Global Marketing Director with other offline marketing requirements when needed.
Authorities:
- Significant marketing experience within a B2B environment – preferably in Financial Services.
- Proven track record of running marketing content programs, e.g. Google Analytics.
- Proven hands on experience in growing an engaging audience via Twitter, LinkedIn, Facebook, YouTube, blogs and through webinars.
- Strong understanding of current online marketing concepts, strategy and best practice.
- Strong understanding of lead nurturing and scoring.
- Excellent communication skills, both written and verbal.
- Experience managing PPC, SEO and Affiliate programmes.
- Familiar with Microsoft Office programs (Including Microsoft Dynamics) and internet applications such as Google Adwords.
- Over 3 years’ experience
- CIM qualified.
Accountabilities:
- Reports to Global Marketing Director.
- Accountable to portray AFEX as per the Corporate Style Guide, referring back to the brand values, vision and mission statement at any opportunity.
- Accountable to supply reporting to the Global Marketing Director on a monthly basis, on the performance of the website and social media channels.
A bit about AFEX:
Vision
AFEX is a trusted business partner
Mission
By providing personalised and dependable service in conjunction with comprehensive international payment, treasury and risk management solutions, we will be trusted business partners to our global clients.
Positioning Strategy
AFEX is a global payments and risk management solutions provider.
Core Values
Our core values are the values that define AFEX as an organisation to both our internal as well as external customers. This is how we want to be perceived:
- Reliable: we do what we say we are going to do
- Confidence: we do it right
- Professional: we are competent in what we do, and we treat you the way that you expect to be treated
- Business Partner: consultative, we will understand your needs
- Valuable: provide a service that betters our customer’s business
- Flexible: we find ways to make it work for you.
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