Divisional Marketing Director Job in Seattle 98101, Washington US
Headquartered in Newport Beach, Calif., Alliant Insurance Services, Inc. is one of the largest insurance brokerage firms in the United States and has a history dating back to 1925. Alliant provides property and casualty, workers' compensation, employee benefits, surety, and financial products and services to some 20,000 specialized clients nationwide, including public entities, tribal nations, healthcare, energy, law firms, real estate, construction, and other industry groups. Alliant Insurance Services ranks among the 15 largest insurance brokerage firms in the United States.
More information is available on the company's web site at: www.alliantinsurance.com .
This position is subject to budgetary approval.
SUMMARY
Purpose of role is to lead, support and expand the influence of Alliant's Employee Benefit brand in a way that measurably improves sales opportunities and results.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Develop and execute a strategic marketing plan for Alliant's Employee Benefit Group
*Translate overarching company and business unit objectives and strategies to develop brand objectives, strategies and plans that facilitate company and business unit growth.
*Develop marketing strategy, based on knowledge of industry and cost concerns.
*Support and facilitate development and implementation of business unit marketing plans/campaigns.
*Develop effective cross-selling strategies with Alliant's PC operating group.
*Create metrics that quantifiably measure the success of marketing efforts.
Define and manage marketing budget
*Plan and administer the Employee Benefit's marketing operations budget.
*Support development of regional marketing budgets.
Manage Development of Collateral Materials
*Negotiate with media agents to secure agreements for translation of materials into other media.
*Create/edit materials according to specific market requirements.
*Develop promotional materials including marketing collateral and print copies.
*Ensure that all print collateral material reflects a consistent brand image.
Oversee business development activities including
*Identification of new market opportunities.
*External communications and systems including:
oSponsorship/participation in community events.
oAttendance at industry trade shows; building attraction and starting the conversation.
oOnline and in person seminar content and thought leadership pieces.
oUse of social media (blogging, twitter, link-in to improve scope and image.
oOptimize web presence.
*Internal communications and systems including staff/producer training and communication.
*Public relations efforts.
*Manage external vendors and consultants.
Develop and oversee marketing database
*Includes client and prospect information, mailing list applications, access to financial reports, etc.
*Includes management of client intake/termination surveys.
*Works with regional offices on designing and implementing prospecting and client contact systems.
Develop Employee Benefit Marketing Business unit
*Develop and deliver insightful presentations and strategies to the business unit and executive committee where appropriate.
*Ensure the integration of the business unit marketing function within that of the greater group, and ensure that the business unit optimizes its use of shared and support services.
*Assist the business unit to meet its objectives, live the values and culture and to practice company policies.
QUALIFICATIONS
EDUCATION / EXPERIENCE
BS/BA in Marketing or related field.
Minimum 8-10 years marketing experience at a mid-size professional services organization.
2 years experience at director level or 5 years experience at marketing manager.
Experience in the insurance or healthcare industry preferred.Experience with new media and internet advertising.
Detail-oriented with the ability to manage projects from inception through execution.
Excellent communication skills, both verbal and written.
A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment.
Entrepreneurial, self-starter with hands-on approach.
SKILLS
Proficient in Microsoft Office Suite; solid understanding of advancing technology
Excellent oral and written communication skills
Superior leadership and project management skills
Excellent interpersonal skills and a collaborative management style
Excellent problem solving and time management skills
Ability to challenge and debate issues of importance to the organization
Ability to work within a team and to foster teamwork
Ability to prioritize work for multiple projects and deadlines
We are proud to provide comprehensive, high quality employee programs to meet employees' needs now and in the future, including a very competitive financial package. We encourage you to explore what we have to offer. We support and value those who want to start their career with ClearPoint / Alliant in this position and then explore more opportunities.
For immediate consideration for this position, please click on the "Apply" button below.
Keywords: Branding, Marketing, Employee Benefits, Strategies, Marketing Strategy, Campaigns, Cross-Selling, Metrics, Budgeting, Negotiate, Media, Promotional, Collateral, Print, Trade Shows, Seminars, Leadership, Social Media, Web, Public Relations, Vendor Management, Surveys, Design, Marketing Manager and MS Office,