Head of Brand and Digital Marketing, MLC
- Senior Brand Role
- Leadership opportunity
- Key seat at the table
At NAB, it's all about our people reaching their full potential, and in MLC/ NAB Wealth that means transforming talent into leadership.
MLC/ NAB Wealth manages $136.7 billion on behalf of individual investors and corporate customers in Australia. MLC's multi-manager options combine the expertise of up to 39 leading investment managers from around the world and makes MLC one of the largest multi-managers in the world. MLC holds the number two position for personal insurance and is the second largest provider of superannuation in Australia.
The marketing function within MLC is key to the group and its subsidiaries maintaining this market leading position and continues to play a pivotal part in the strategic direction of this 125 year old wealth manager.
Reporting directly to the GM, Marketing – Wealth Management, the Head of Brand Digital will manage a team close to 20 staff and Lead the development of the MLC brand strategy, visual identity and associated communications program. You will manage the strategic framework and governance around NAB's portfolio of wealth brands and identities while driving competitive differentiation and enterprise value through brand and reputational impact. In addition your duties will include but not limited to:
- Developing brand and digital strategy to cover B2C (consumer) and B2B (intermediary and institutional) audiences.
- Develop the strategic brand framework for MLC/ NAB Wealth and drive engagement.
- Manage sponsorship strategy and execution program for MLC/ NAB Wealth
- Be an innovator to proactively manage the brand budget to provide maximum impact.
In order to succeed in this role you will have held a similar position in an organisation that has an excellent brand reputation in an industry that's highly regulated and constantly changing. You will have demonstrable experience in:
- Extensive experience in marketing with significant marketing leadership with direct responsibility for brand strategy and communications.
- Working in leadership roles in financial services.
- Strong credentials around effective and contemporary management of complex multi-faceted brand programs.
- Experience across digital marketing channels and touch points.
- Leadership experience managing teams of brand specialists and experts.
Please only apply if you are an Australian/ New Zealand citizen or Permanent Resident. For a confidential discussion please call Kushal Wijesundera, Strategic Sourcing Partner on 02 9237 9543.
Candidate screening and interviews may be conducted prior to the closing date of the advert.
We embrace diversity of thought, style and working arrangements to ensure our workforce is representative of the community that we serve.
NAB has been recognised as an Employer of Choice for Women by the Equal Opportunity for Women in the Workplace Agency for the sixth year in a row.
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