Loyalty Program Manager Job in London Central/West End EC1V4EX, London UK
Expedia, Inc. is home to some of the world’s favourite travel companies, providing travel products and services to leisure and corporate travellers in Europe and around the world. We own and operate a diversified portfolio of well-recognized brands — including Expedia, Hotels.com, Venere.com, Hotwire.com, Classic Custom Vacations, and a range of other international businesses. Together, these popular brands and innovative businesses make up Expedia, Inc. the largest online travel agency in the world, the third largest online travel company in the US, and the fourth largest travel company in the world. With us, you get the stability of the global leader in online travel along with the vision, energy and attitude that’s unusual for a company of our size.
Req ID: 20046
Required Education: Not Indicated
Required Experience: Not Indicated
Description:
Position Overview
The Loyalty Programme Manager will be a key part of the Expedia customer loyalty team. This role will define and implement the loyalty programme strategy for the German point of sale - Expedia.de. The primary goal of this role is to drive customer acquisition, development, and retention of the German customer base by leveraging our third party loyalty programme. The third party loyalty programme will be launched on Expedia.de in 2012.
The programme manager will have a wide range of responsibilities including managing multiple channel marketing campaigns, managing the programme PL, building and managing relationships with external partners and ensuring an optimal customer experience. This role will be based in London with opportunities for travel within Europe.
Responsibilities:
•Create strategic plan to grow and retain the German customer base leveraging the partner loyalty programme
•Develop and manage multiple online and offline marketing initiatives end to end across Expedia and partner marketing channels including site, email, direct mail, call center, and advertising
•Work with loyalty partner to develop and execute segmentation, targeting and data mining strategies to drive cost-effective acquisition campaigns
•Manage campaign calendar and customer contact strategy
•Manage all aspects of the loyalty programme including operational processes, budgeting,, programme and campaign reporting and analysis
•Responsible for managing the program PL
•Manage day to day relationship with external loyalty partner
•Work with call center to manage customer communications and customer experience
Qualifications:
•University degree or equivalent
•Fluent English and German
•French speaker a bonus
Work Experience guidelines
•Demonstrable direct marketing, project management and marketing campaign analysis experience
•Experience developing and executing multi-channel marketing campaigns
•Strong project management, analytical, relationship/client management and communications skills
•Proven track record working with various cross-functional, internal and external groups to deliver meaningful results on time and on budget
•Experience building and managing client-vendor relationships
•Ability to work autonomously with goal/objective-set direction and own multiple projects simultaneously with varied timelines
•Experience with loyalty, credit cards, e-commerce or travel programs a plus
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