Marketing Aquisition Manager Job in Boston 02116, Massachusetts US
Acquisition Marketing Manager
About Karmaloop
Karmaloop.com is a multi-plat formed web retailer specializing in global urban fashion. The Karmaloop family of sites includes online retailer Karmaloop and Internet TV station KarmaloopTV.
We are located in an awesome new office in Downtown Boston directly next to the Arlington T stop on Boylston Street. Our offices overlook the Boston Common and we pride ourselves on our employee culture. Employees can bring small dogs to work, work flexible hours, and will experience an exciting work environment that includes a TV studio, model photo rooms and art from famous street artists. Our site currently gets over a billion hits a year.
Job Summary
Drive quality traffic to fuel membership growth for PLNDR.com. Expanding and optimizing traffic acquisition channels, build link partnerships, affiliate marketing, and optimizing on quality traffic sources
Job Responsibility
· Develop effective traffic acquisition channels
· Build and optimize online marketing campaigns in Google that return high ROI. Create, test, and optimize across campaigns to increase performance
· Provide analytics for all traffic sources (SEM, Organic, Social, Referral, etc.) and make actionable recommendations
· Experience
· Understanding of traffic acquisition channels including social media, SEO/SEM, affiliate marketing, and referral programs
· Hands on experience with SEM and Google ad words managing large spends
· Knowledge about ecommerce + online communities
· Social Invite systems
· Retention/Loyalty marketing
· Increasing conversion rate
· Strong analytical skills
Web Analytics
· Increase conversion rates for ecommerce properties
· Providing statistics on traffic, orders, conversion, sources of traffic to optimize customer experience and maximize sales
· Act as companywide expert in regards to AB testing and analytics
· Develop optimization for viral invite systems
· Proficiency using site/analytic tools such as Google Analytics, Omniture, Coremetrics
· 2+ years in a web analytics focused role
· Analysis experience across multiple online channels i.e. website, mobile sites, social media
· Technically savvy and analytical who has excellent communication skills with technical and non-technical individuals
· Familiar with technical infrastructure of large ecommerce sites
· Product implementation and management