Marketing Campaign/ Customer Insights Analyst
Who we are:
Retail Banking Services (RBS) are the public face of CommBank, delivering a seamless banking experience for the future to our 10 million + personal and small business customers. We offer market-leading products and services, supported by some of the world's best systems and processes.
Crucial to this success, the Data Driven Marketing team provides operational support and customer intelligence for all direct marketing activities. They leverage customer data to shape marketing campaigns that aim to provide the appropriate messages/ offers to our customers through the right channel, at the right time.
Marketing Campaign/ Customer Insights Analyst:
The Marketing Campaign/ Customer Insights Analyst is responsible for the design, delivery and measurement of Credit Card loyalty marketing campaign activity.
More specifically, you will:
- Support product and marketing managers by supplying relevant campaign design and measurement information to support Credit Card loyalty campaign initiatives
- Deliver customer insights via data extraction, manipulation and analysis from a data warehouse environment, using analytical and data mining tools (SQL/SAS, Teradata, Tableau)
- Communicate customer insights to key stakeholder group to support profitable business decisions
- Evaluate campaign effectiveness through post campaign analysis and consult with the business around future campaign optimization
Skills and experience:
The successful candidate will have a strong background in manipulating large data sets to generate customer insights to support strategic business decisions.
Additionally, you will possess:
- Advanced technical skills in SQL (Teradata, SQL Server), SAS, Tableau and Unica (preferred)
- Proven experience in campaign execution and implementation would be highly regarded, as well as experience in data driven analytics/customer insights.
- Exceptional communication skills with the ability to engage a group of technical and non-technical stakeholders
- Tertiary qualifications in a Business/Statistics/Finance related discipline
What's on offer:
If you're passionate about marketing and analytics and excited by the potential to drive profitable and customer focused marketing campaigns, then this is definitely for you. In addition to a competitive salary and bonus, we can offer discounted products and services, great new state-of-the-art offices in Darling Harbour and countless opportunities for career progression in this booming business unit.
Advertised:
24 Jul 2013 Aus. Eastern Standard Time
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