Marketing Campaign Data Analyst £320/day London Job in City Of London, London UK
Marketing Campaign Analyst £320/day London
Marketing Campaign Analyst / Customer Insight Analyst / Data Analyst (Siebel / BO / Business Objects) needed by leading international, multi-channel retailer.
The main role of the Marketing Campaign Analyst / Customer Insight Analyst / Data Analyst (Siebel / BO / Business Objects) is to provide insight into the customer value within the eCommerce business and track the effectiveness of eCommerce marketing campaigns.
The Marketing Campaign Analyst / Customer Insight Analyst / Data Analyst (Siebel / BO / Business Objects) will:
• Develop data models to support eCRM initiatives including
o Welcome, retention, reactivation sales initiatives
o Data analysis and customer segmentation
o Transforming transaction and behavioural data into insight
o Improve CRM via newsletter analysis test and control models
o Improve data quality, structure analysis
• Calculate customer lifetime value
• Work with IT to improve overall data quality, integrity and information
• Work across geographies regions and provide insight to drive improved eCRM initiatives
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The Marketing Campaign Analyst / Customer Insight Analyst / Data Analyst (Siebel / BO / Business Objects) must have a strong Data Analysis and either good Siebel or Business Objects skills.
A strong analytical mind and the ability to ask the right questions is key, however if the Marketing Campaign Analyst / Customer Insight Analyst / Data Analyst has a background analysing customer value within an eCRM / eCommerce or eRetail environment it would be highly advantageous.
Intelligent People are a specialist Marketing Campaign Data Analyst recruitment agency.
Keywords: Marketing Campaign Analyst, Customer Insight Analyst, Data Analyst, Siebel, Business Objects, Data Analysis, eCRM Data analysis, Marketing Analyst.