Marketing Campaign Executive
The role:
In addition, the planning, implementation and evaluation of integrated Marketing Campaigns targeted at winning new business, as well as the identification and management of events and exhibitions for the Private Client market.
- To ensure that all marketing activities are in-line with the overall strategic objectives
- To ensure that all marketing expenditure is approved, recorded and in budget
- To ensure all activities are measurable and to provide regular evaluation and ROI reports
- To ensure that all marketing activities are in-line with company brand values and guidelines
- To support the Marketing Campaign Manager in day to day operations
Key Accountabilities:
- Manage the development and implementation of all E-CRM activity to improve conversions, retention and reactivation of our Private Client business.
- Work with the Campaign Marketing Manager to develop the E-CRM strategy through lead and client profiling, behavioural analysis and segmentation.
- Analysis, planning, developing, co-ordinating, execution and reporting of eCRM campaigns.
- Development, implementation and evaluation of the campaign and promotional strategy
- Identify and implement appropriate communication tools and campaigns for target markets to achieve business revenue objectives
- Liaise with internal design and copy teams to create collateral and campaigns. Including email, mail, SMS, Social and other communications channels.
Desired Skills and Experience:
- Relevant marketing qualifications
- Experience in a similar role within a dynamic marketing environment
- Knowledge of CRM, data segmentation, analysis and targeting.
- Ability to identify and present new opportunities for development within target markets.
- The ability to understand and communicate effectively with a wide range of stakeholders including customers, suppliers, employees and senior management.
Leave a Reply
You must be logged in to post a comment.