Marketing Communications Coordinator Job in San Francisco 94104, California US
Altius Education is creating a new model for US higher education focused on student success. The company’s joint venture approach brings together the best of non-profit and for-profit education, creating a student-centric university ecosystem that guides students of all ages and backgrounds to successful outcomes. . The foundation of this unique system is Ivy Bridge College, created in partnership with Tiffin University. Ivy Bridge is America’s transfer college, providing a direct path and support services for students to pursue an associates’ degree online, then transfer to one of over 100 public and private four-year partner institutions across the United States. Our mission is to maintain a thriving educational ecosystem that provides access for a diverse student population and empowers them to succeed. Through our innovations in personalized virtual learning design, student services and educational pathways, we prepare our learners to achieve their academic goals, excel in their careers and contribute to their communities around the world. Altius Education seeks to provide the most effective and personalized pathway for learners to achieve a quality university education Headquartered in San Francisco, with operations in Ohio, Altius is funded by Maveron, Spark Capital and Charles River Ventures.
PRINCIPLES OF ACTION:
1. Never forget why we’re here
2. Exemplify openness and honesty
3. Be curious, be daring, and take action
4. Ignite our collective genius
5. Relentlessly pursue ways to improve
6. Try, fail, try again, fail better
7. Laugh. Play. Work hard because you love it.
To learn more about Altius Education and our mission, vision and guiding principles, visit our website at: http://altiused.com/about .
POSITION: The MARKETING COMMUNICATIONS COORDINATOR will develop, maintain, and optimize our marketing communications, primarily to our potential and current students. You will work strategically with our operations and marketing teams to create and analyze communications plans and marketing campaigns that determine answers to questions like: What is the optimal number of communications? What channels of communication are most effective? What content and messaging achieve the highest conversion and retention? What tracking data needs to be gathered and how will we collect it?
RESPONSIBILITIES INCLUDE:
The Ivy Bridge College and Altius University Marketing team is seeking a marketing communications rock star with proven experience in email marketing and the keen ability to excite and establish a personal connection through the written word.
If the following sounds like it is up your alley, let’s talk!
• You are great writer. Excellent copywriting ability, grammar skills and a love of writing are fundamental to this position, as you will write and review the majority of our student communications.
• You love data. In addition to developing communication plans, you will also be responsible for tracking campaign performance, optimizing initiatives, and preparing reports for management.
• You aren’t afraid of technology. You will become the marketing team’s guru of communications technology, including setup and management of the systems that deploy the communications.
• You are passionate about savvy and creative marketing. To excel in this role, you must enjoy investigating what motivates people, have a great understanding of marketing fundamentals and market segmentation, and love to come up with new and better ways to communicate.
• You manage collaborative projects with ease. The winning candidate must have a knack for teamwork and will direct projects that require input from stakeholders throughout the organization.
• You are inspired by a challenge. You will join a fun (if we do say so ourselves!), hard-working team and in a fast-paced and dynamic business environment. The right candidate must be a motivated team-player who welcomes change as an exciting challenge, and multi-tasks like a pro.
SALARY EMPLOYMENT TYPE: Full time salaried position. Competitive compensation commensurate with experience plus benefits package.
REPORTS TO: Brand Manager
WORK SCHEDULE: Monday-Friday. Some flexibility for occasional weekends or evenings may be required.
EDUCATION: Bachelor’s Degree in communications, marketing, English, creative writing, advertising or other related major
LOCATION: Toledo, OH or San Francisco, CA
EXPERIENCE/ SKILLS NEEDED:
· 2-4 years of experience in marketing communications or advertising with proven results
· Superior writing talent, including the ability to be eloquent, interesting and concise. Writing samples from various applications (e.g. websites, blogs, social media, email marketing, and professional applications) will be required.
· Exceptional knowledge of MLA grammar and style rules with efficient copy editing skills (both content and grammar) and an eye for detail
· Significant experience with email marketing, including writing, deployment, tracking, and optimization is required
· Strong project management skills with the ability to synthesize feedback to produce excellent results with buy-in and approval from all levels
· An understanding of marketing fundamentals, brand development, and appreciation for the effect of excellent copy and communications on brand building, customer acquisition, and customer retention
· Self-starter who has the ability to work independently with minimum supervision and deliver projects in accordance with deadlines. Winning candidate will work closely with team members in both Toledo and San Francisco.
· Experience in the education field is a plus
Applicant should send resume, cover letter and 2-3 writing samples to:
E-mail address: Resume@AltiusEd.com
Altius Education is an Equal Opportunity Employer.