Marketing Manager, APAC recruitment

The Company
Our client is a publicly traded global organization providing data analysis, research and advisory services to corporate and institutional clients.

The Role
You will develop a strategic vision for the practice's go-to-market strategy incorporating short term needs as well as longer term growth plans. Design and implement an integrated multi-channel acquisition marketing plan that complements the strategic vision and delivers win-back and new business to include social media, online advertising, email marketing, events and co-marketing. Research and recommend co-marketing programs that will deliver new leads as well as build awareness and position the practice and brand as a thought leader within that target segment.

Further, you will develop and project manage all campaign activities associated with bringing marketing campaigns to the prospect community. Lead a cross-functional campaign management team and take a leadership role as a marketing consultant to support the outbound communications efforts within the practices covering both retention and acquisition marketing. You will leverage data and analytical techniques to bring 'science' to marketing efforts, more specifically, measure and report on the marketing ROI delivered by each campaign as well as improvements in visit and conversion rate. Evaluate, assign priority and develop outreach strategies to support content release including promotional strategies for trade show and speaker placements as well as editorial opportunities. Develop and maintain relationships with local media.

Your Profile
A successful candidate will possess at least 5 years of marketing experience with demonstrated strategic and creative thinking skills. With strong working experience in executing integrated direct marketing campaigns with testing strategies including creative, format and offers. Willingness to work outside the strict job description parameters, thinking creatively about how to provide the highest level of client service. Demonstrated initiative and resourcefulness; Ability to work independently and with a team. Ability to build relationships and work well across multiple functions. Strong analytical skills, ability to graphically depict key insights; intellectual curiosity and dedication to mastering the terrain.

Apply Today
Please send your resume, in WORD format and quote reference number HK8325, by clicking the apply button. Please note that only short-listed candidates will be contacted.