Marketing Manager Job in Farmington 06032, Connecticut US

SCIOinspire is looking for an experienced healthcare-focused Marketing Manager. In this role, the candidate will be responsible for SCIOinspire’s marketing functions in conjunction with a global team. You will partner with key individuals from sales, operations, business units, technology and other functions to develop, and execute a comprehensive marketing plan that will allow SCIOinspire to position itself to meet the needs of its’ clients and target segments. The function will involve corporate marketing, branding, positioning, public relations, and direct marketing. An ideal candidate is very adaptable, thinks on his/her feet, and has strong communication and project management skills.

 

Key Responsibilities:

 

·         Provide overall administrative leadership for marketing and lead/nurture a dynamic team

·         Build a deep understanding of SCIOinspire’s services, products, and markets

·         Assist with market segmentation, targeting and positioning of SCIOinspire’s services and products

·         Build marketing material including white papers, case studies, and marketing communications

·         Work closely with sales and product management teams to fine-tune positioning

·         Build and nurture strong relations with key consulting and research organizations and business partners

·         Implement best practices within the team and mentor new members

·         Lead SCIOinspire’s public relations and work closely with contracted agencies (agency management)

 

Required Skills:

 

·         Must be from the healthcare industry (e.g. payer, provider, IT services, consulting, solution marketing, product marketing, presales, bid management)

·         6-8 years related experience, with a minimum of 2 years in a similar role managing a team

·         Experience in Payer Analytics, Care Management and marketing to health plans, PBMs is a plus

·         Strong understanding of US payer healthcare and PBM segments

·         Strong communication, presentation, and logical reasoning skills

·         Ability and track record of working cohesively with different departments including technology, operations, products, and internal/external stakeholders to meet marketing goals

·         Strong appreciation for technology, networking, hosted/non-hosted solution and services built around platforms

·         Should be proficient in all core marketing functions

·         MBAs and Advanced Degrees strongly preferred hr@scioinspire.com