Marketing Specialist/Category Manager Job in Commerce 90040, California US

Marketing Specialist/Category Manager

CJ Foods is seeking a talented and passionate Marketing Specialist to help grow Bibigo sauce business (Sauce is one of the core strategic business). Bibigo is  Korean inspired food brand that was created for globalization. This is a great opportunity for the right candidate to be a crucial part of the team to grow the US business.

Responsibilities:

New Product Development

 

·         New product strategy development

·         Market Research (market analysis for consumer need and market sizing)

·         Primary research for new products and categories (Focus Group research, online surveys, etc.)

·         New product ideation and conceptualization

·         Market trend analysis

·         New product development and launch timeline

·         COG analysis

·         Driving internal and external members to move development process forward

·         Packaging strategy and development (design as well as materials)

·         Developing sales materials, sales samples, needs for trade shows, and funneling numerous sales request related to new product launches

 

Consumer Marketing

·         Develop strategy for consumer marketing

·         Develop and execute annual marketing plans

·         Create and develop relationships with appropriate vendors to execute marketing programs

·         Develop and conduct market research to better understand the brand perception in the marketplace

·         Continuously develop new relevant consumer touch points for the brand (PR, online, events, sampling, social media, consumer promotions, in-store promotions, etc.)

·         Develop strategy for the consumer website and implement the strategy

Business Development Management

·         PL responsibility of the product

·         Mid/Long term product strategy

·         Familiarity with entire value chain

Other

·         Ability to work in a multi-cultural environment.

·         Travel to trade shows, sales calls, market research, NPD meetings, etc.

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Appropriate candidates will have the following skills, qualifications and experience:

·         3~5 years of relevant business experience in a consumer marketing role (Strong CPG experience with understanding of the FMCG environment strongly preferred). 

·         MBA preferred

·         Strong analytical skills

·         Strong strategic thinker

·         Creativity desired

·         Ability to make decisions based on analysis and rational thought

·         Good knowledge and familiarity with Asian foods a strong plus.

·         Team player with excellent interpersonal skills; able to develop strong relationships with internal and external parties

·         Strong written and verbal communication skills

·         Flexibility to work in a resource-challenged, environment

·         Capable of handling multiple projects simultaneously

·         Proficient in MS Excel, Word, and PowerPoint

Compensation

·         Base:

·         Incentive:

·         Benefits:

 

About CJ Foods

Since 1953, CJ Foods has been dedicated to delighting consumers by introducing healthy and convenient foods through the development of state-of-the-art technology, combined with the use of the best ingredients available.  Over the last 50 years, this dedication to providing the best food products in the market has made CJ in the number 1 food company in South Korea.

CJ’s mission today is to introduce the delicious, convenient and nutritious Korean and Asian food and culture to the  world.  CJ established a presence in the U.S. in 1978 with this goal in mind.  And with more than 30 years in the U.S. market, CJ continues to strive to create the best products and make new fans among consumers every day.  CJ, creating joy for more than 50 years.   www.cjfoods.com