Mobile Marketing Manager Job in London, Lothian UK
An experienced Mobile Marketing Manager isrequired for an innovative, reputable organisation in the online entertainmentsector to plan and drive the implementation of acquisition and retentionmarketing activities through the use of all relevant marketing channels. Youwill be responsible for planning, execution and delivery of mobile marketingactivity to drive ROI for the business. A well rounded mobile marketingprofessional, your responsibilities would include:
· Developingthe marketing and acquisition strategy for the mobile channel
· Ownthe commercial model ensuring it is updated monthly
· Drivenew customers to the mobile products via multi channel marketing campaigns
· Workwith relevant stakeholders to optimise conversion journey
· Developand manage third party agency/promotional relationships
· Ownershipof the mobile marketing activity budget, forecasting spends, creating PR/POs,processing invoices and recording against budgets
· Workclosely with relevant stakeholders to ensure all activity is in line with thebrand
· Leadthe creation and management of multi channel campaigns and evaluate resultspost-campaign
· Monitor communicate competitor activity
· Supportinternational marketing initiatives
Previous exposure having worked in a mobileenvironment or in the igaming industry, delivering multi channel marketingcampaigns will be essential. It would also be advantageous to have a mobileagency background and you must have strong all round marketing skills. Thesuccessful candidate will be a proactive, results focused individual with a‘can do’ attitude and be able to demonstrate a proven track record ofdelivering positive ROI. Previous man management and leadership experience isessential. In return, you will receive a competitivesalary, lucrative bonus and the opportunity to work for a successful andgrowing company.