Online Marketing Product Manager Job in East Greenbush 12061, New York US
This position is responsible for managing the entire product life cycle from strategic planning to tactical activities including definition of market needs and translation into product requirements. Create and execute product plans which will include establishing product penetration targets, developing strategies and driving initiatives for achieving these targets. Understand customer and business requirements to define roadmaps for development of product enhancements which will increase acquisition, retention, revenue and profitability potential. Conduct ongoing evaluation of assigned products for market viability, and make product changes/enhancements when necessary.
The Product Manager is responsible for managing key project initiatives that enhance the existing product set while keeping an eye on the future. This will include: defining the product components, gathering and prioritizing product requirements, and working closely with IT, sales, production and engineering, marketing, and customer care to ensure that revenue and customer satisfaction goals are met. The Product Manager also develops strategies and oversees marketing initiatives to meet company’s goals for customer acquisition, retention and growth.
The ideal candidate will have a strong background in the development and management of web-based products and services and experience in communicating strategies and business cases to stakeholders. Knowledge of online marketing a must. Familiarity with industrial business to business environment a plus.