Paid Search Marketing Manager Job in Los Angeles, California US
Paid Search Marketing Manager
Primary Job Responsibilities Execute best practice strategies and methodologies to maximize business partner's search marketing programs with holistic coordination of multiple online marketing channels and on-site promotions, to ensure optimal timing, consistent messaging, and a superior customer experience. Provide strategic management of paid search and comparison shopping engine campaigns against defined success metrics for select partners Plan and develop keyword lists and text creative, implementation, optimization, testing and performance analysis Complete detailed analysis to provide data-driven insights and weekly reporting of campaign performance via bid management and reporting tools Execute competitive research utilizing comprehensive tool sets Contribute to and/or lead partner status meetings Manage relationships with search engine vendors and other third parties on behalf of your partners Support client services and executive teams as needed Support new business development efforts and contribute to documenting case studies and best practices through PowerPoint and other presentation tools Identify additional interactive marketing channels and tactics that assist in achieving partner marketing objectives Stay current with all interactive marketing channel industry developments and best practices Provide point-of-view (POV) summaries for industry topics, best practices or new online marketing opportunities