PRODUCT MAREKTING, MARKETING & COMMUNICATIONS – SENIOR MANAGER recruitment
Our client is a leading asset management house with an unparalleled reputation across the Asia Pacific region. With the continued growth of the organization, the need has arisen to recruit high calibers to join them.
To drive, advance and manage the provision of strategic product positioning and messaging for marketing propose. The delivery of product and investment market information and analysis, plus marketing and communications pieces on existing and new funds. Delivery will cover a range of product marketing and communications output in an engaging and creative way for different internal and external audiences. This role is expected to generate creative, innovative ways in which to improve the quality of fund marketing materials, and design and manage product marketing tools for sales, marketing and maintenance purposes. Initiate, create and implement client retention tools in the form of ad-hoc product analysis, sales ideas and fund positioning stories for the channels. Illustrate fund information inclusive of portfolio characteristics, performance, etc., properly within the context of the market environment, competitive landscape, industry trends, regulation changes, etc. Stay on top of internal product initiatives and support execution from a marketing perspective, including external communication to clients and business partners to engage these stakeholders in a positive way. Provide proactive, insightful, informed product positioning and messaging for marketing deliverables, such as advertisement, campaign, event themes and content, fund launch material, marketing literature and presentations. Effective management of vendors, such as copywriting, editing and translation agencies. Supports investor education requirements with client groups across the channels.
To be considered, you should be a degree holder with marketing qualifications and a minimum of 6 years relevant experience in financial services. Must have expert knowledge in mutual funds and enthusiasm for investment products and markets. Ability to communicate product and market knowledge in an engaging and creative way. Attention to detail and a high level of accuracy is essential. Excellent written and verbal communication skills in English and Chinese. PC proficient.
Interested applicants should send a detailed resume to Kelly Kam by email to kkam@ric.com.hk or by fax to (852) 2838 3323 quoting reference eFC2015.
(Applicants not contacted within 4 weeks should consider their application unsuccessful.)