Product Marketing Manager Job in Vienna 22027, Virginia US
Management Concepts, Inc. is currently recruiting for a well-rounded, hands-on Product Marketing Manager who has proven experience and extensive knowledge on the following topics: Direct and database marketing; email marketing, web marketing, advertising, tradeshow exhibiting, public relations, social media marketing. This seasoned professional will have a demonstrated success in developing, executing and managing product launch marketing programs across various channels in high volume environments. The ideal candidate must be an effective strategist and communicator who takes a hands-on approach in the execution of marketing programs for assigned corporate divisions.
Principal Duties and Responsibilities:
Perform all necessary marketing research and make recommendations for all marketing activities in support of the division to include but not limited to direct mail, tradeshows, email, electronic, PR, and social media marketing.
Develop and execute product launch marketing plan from concept to success metrics.
Develop and execute marketing and sales collaboration for product launch including collateral and sales and follow on marketing for the Corporate Sales group as needed.
Retain and coordinate internal and external resources to design and produce marketing promotions.
Represent marketing at internal and external meetings and conferences related to assigned area(s).
Develop, execute, and responsible for the annual marketing plan and budget for assigned area(s).
Monitor marketing expenses against revenue in assigned areas to ensure profit margins are met.
Monitor, review, and report on marketing activities and results.
Performs other duties as assigned,
Knowledge, Skills, and Experience Required:
- At least 5+ years of demonstrated experience in a corporate marketing department or marketing agency
- Bachelor’s degree required
- Experience with high volume direct and database marketing best practices.
- Strategic orientation and tactical focus
- A high-level of drive, discipline, creativity and motivation
- Excellent presentation, interpersonal, and written communication skills
- An ability to work in a fast-paced, change-oriented team environment
- Strong organizational, planning, analytical, negotiation, budgeting and decision-making skills
- Capable of juggling multiple tasks and meeting tight deadlines
- Ability to negotiate with external vendors
- Excellent computer skills (MS, Word, MS Excel (including Pivot tables), MS PowerPoint and MS Outlook)
See Job Description
