Product Marketing Manager – Parts & Service
2) Establish direct communications with dealer network and company parts sales and service personnel to assure competitive quality and pricing.
3) Direct the marketing of products through available channels of communication to both wholesale and retail customers. Marketing activities include the creation and participation in seasonal order writing programs, Sales support to inside and outside sales, linkage to wholesale and retail advertising, creation / develop of point of purchase materials, creation of reference materials, photography, participation in company sponsored publications, target marketing, and ties to CNH Capital programs.
4) Liaison work with (NAPO) organization and whole-goods platform groups – buyers, expediting, packaging, engineering, order management, and whole goods marketing.
5) Adhere to legal and ethical guidelines while working in tandem with purchasing and negotiating supplier support for the products. Work with Purchasing to manage the supplier relationship to assure effective packaging, warranty, and forecasting needs are met to support the overall programs.
6) Provide necessary analysis to management on competitive activities, industry directions, and dealer / customer requirements with regard to the products handled.
7) Provide field training programs and parts information / application reference materials to ensure product success in the market.
8) Understand product segmentation and lifecycles of assigned products
9) Make recommendations for product expansions or deletions, while assessing the necessary engineering, sales, marketing, and vendor impacts for such recommendations.
10) Evaluation and rationalization of current Direct Ship and Depot programs based on profitability, freight costs, ordering parameters, sales potential, supplier performance, and product quality.
11) Coordinate activities with price analysts to complete part number set-up, changes, pricing levels (Cost, Dnet, List), and competitive and strategic pricing strategies.
12) Participation in strategic marketing planning for the growth of parts sales through the CNH dealer organization.
The position will be required to operate within delegation of authority levels and departmental guidelines for minimum gross margins, credit terms, and delivery commitments.