Reseller Marketing Manager Job in Hiawatha 52233, Iowa Us
The Reseller Marketing Manager drives marketing initiatives for those resellers part of our managed reseller programs. This person will develop and implement a strategic plan utilizing online advertising campaigns, reseller incentive programs and promotions focused on increasing new customers generated by our reseller channel.
What does the job entail?
- Direct online advertising initiatives that will drive sales through our reseller brands
- Recommend new channels and placements that promote growth.
- Help resellers market their business thru online and traditional channels.
- Create a schedule for and manage monthly product promotions.
- Manage quarterly incentive programs.
- Increase visibility of the program on the website and through advertising channels.
- Work closely with the product and development teams to coordinate efforts.
- Suggest pricing modifications based on the initiative.
- Identify optimizations to the program that will promote increased sales and work with development to implement.
- Manage and work within a budget.
- Test, track, analyze and report on results.
- Minimum of 3 years direct marketing experience a must
- Knowledge of search engine and affiliate marketing a must
- BS/BA degree in marketing, communications or business
- Knowledge of ecommerce and internet-based business models
- Experience evaluating creative messages, analyzing results and optimizing campaigns
- Advanced MS Excel experience required
- Excellent verbal and written communications skills
- Candidate must have strong analytical skills, be detail oriented and a self-starter
- Strong candidates will think outside the box and be self-motivated with a desire to succeed.
July 13, 2011
• Tags: Iowa Us, Reseller Marketing Manager Job in Hiawatha 52233 • Posted in: General
