Senior Manager – Product Development & Marketing Strategy (Cards) recruitment
Responsibilities:
- Head a team to develop, review, enhance and maintain competitive cards products and services and identifies new market niche through streamlined marketing research to promote the growth of cards unsecured buss.
- Support the Division Head in allocating the yearly financial budget by product and monitoring the monthly performances.
- Conceptualize and develop product proposition including content, pricing, distributions and marketing strategies to generate high take up/ utilization.
- Ensure all product development, enhancements, reviews and marketing plans and strategies adhere to internal and external approvals and guidelines.
- Ongoing market analysis of competitors/ conduct regular customer focus group to improve and/ enhance existing cards product and services features and policies to ensure high demand and application.
- Establish and maintain a standard set of trade product features, policies and procedures within acceptable framework (internally and externally such as BNM) and where applicable to introduce operational empowerment.
- Determine and maintain the pricing policies for cards products.
- Monthly review of business performance and formulate marketing strategy and / campaigns to promote the existing and new cards products and services.
- Manage and maximize returns from Division’s marketing and loyalty expenses budget.
- Support the various roles of Division in meeting overall objectives to enhance fee and fund income contribution to the Bank
Requirements:
- Candidate must possess at least a Bachelor's Degree, Post Graduate Diploma, Professional Degree, in any related fields
- At least 5 year(s) of working experience in the related field is required for this position.
- Preferably Senior Managers specializing in Banking/Financial Services or equivalent.
- Good knowledge of trade products, operations, sales process, credit, risk management and market practice will be an advantage.
- Good business acumen with marketing oriented
- Dynamic and confident with strong leadership, and effective interpersonal skills.
- Committed, driven and passionate with strong drive to excel
Interested parties, please send your resume to cindy@bgc-group.com
Your interest will be treated with the strictest of confidence
May 11, 2012
• Tags: Product Development & Marketing Strategy (Cards) recruitment, Sales & Marketing careers in the Malaysia, Senior Manager • Posted in: Financial