Senior Marketing Specialist
Position Title: Senior Marketing Specialist - Investor Communications, Digital Marketing and PR
Reporting To: Head of Marketing
Location: Sydney
The Employer:
The company is a full-service asset manager, offering a diverse range of products across several multiple asset classes and product structures.
Role Summary:
The individual will have key responsibility in developing and implementing the content marketing strategy in retail, wholesale and institutional investment markets. Initially focusing on Australia, the strategy will subsequently need to be refined and applied to the organisation’s investment management businesses in other domiciles.
To be successful in this role you will have a proven track record of delivery in a senior marketing or investor communications role. You will have in depth knowledge of funds management, investment markets and the financial planning industry in Australia.
You must be:
• comfortable engaging with both sales and investment professionals
• skilled at identifying content marketing opportunities
• an exceptional investment writer and communicator
Key Accountabilities:
Investor Communication/ Content Marketing
• Ownership of investor communication/ content marketing strategy for Australia including digital strategy
• Creation of compelling content (including education) related to investment products, capabilities, services and markets.
• Continual development and understanding of needs, attitudes and behaviours of target client segments.
• Provide communication advice to the sales and investment professionals to assist them to develop effective presentations
• Take a leadership role in fund messaging and ensure that message delivery is consistent across the buisness
• Manage the content distribution process including exploring new channels to reach target markets
Public Relations/Media
•Develop strategies for proactive PR and media campaigns – identifying target publications and a program for communications with key media personalities
•Build relationships with key journalists to execute strategy and ensure the business stays front of mind for comment
Leadership/Coaching and Internal Communication
• Take a leading role within the broader business regarding communication and messaging
• Develop and implement an internal communications strategy to engage in broader business issues with a focus on brand, sales and marketing activities.
• Coach junior team members and assist with development
Key Skills:
• Excellent written and verbal communication skills
• Superior relationship management and influencing skills
• Prior experience in a senior role, 8 + years financial services marketing communications experience, preferably in funds management and financial planning
• Strong existing relationships with journalists preferred
• Ability to think strategically and creatively, stay abreast of industry trends in funds management and broader marketing, and introduce industry leading ideas and practices to a team
• Depth and breadth of knowledge and experience in effective communications across all mediums
• Strong planning and organising plus project management skills
• Focussed on delivery within tight timelines, ensuring quality output and demonstrating excellent attention to detail
Qualifications:
Tertiary qualifications preferably in Marketing/Communications and FinanceExcellent written and verbal communication skills
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