Senior Research and Insights Manager recruitment
Global financial organisation is looking to recruit a Senior Research and Insights Manager to lead strategic marketing and develop industry visibility
Sourcing, interpreting and analysing international marketing activity, the jobholder will assess datasets to deduce market trends and client behaviour. Ultimately focused upon client needs, the successful candidate will direct through leadership in order to measure the success of marketing campaigns.
Responsibilities include, but are not limited to:
• Enable business performance management through customer insight that forms the basis for: differentiation, innovation, the development of strong brand expectations and customer relationships across client segments, products, services and delivery channels.
• Help inform marketing strategy planning through client need-driven market research analysis; enabling fast and efficient market penetration, and development of market leading business propositions and customer experience
• Design, develop and maintain consistent processes and systems to ensure accurate and timely supply of market research to marketing business stakeholders
• Research and provide analysis to understand campaign reach and success.
• Develop and maintain relationships with market research suppliers; evaluate measure their effectiveness
• Generation of insights relating to client behaviours and usage of products to influence the thinking of key stakeholders and senior management.
To apply, you are expected to have the following skills:
- Statistics/Mathematics background, with experience in a marketing/CRM function
- Experience in leading large-scale market research initiatives and analysing large datasets
- Ability to interpret complex analysis and present key findings
- Knowledge of SPSS, SAS/SQL and query construction, Business Objects or other Business Intelligence tools
- Knowledgeable in market research methodologies and have a network of agency contacts
This multifaceted role presents an outstanding opportunity for an experienced Research and Insight Analyst to join a leading firm at an exciting point in its development.
If you would like to apply for this role or find out more, please apply online or contact Laily Zaman at Robert Walters on 020 7509 8178 or laily.zaman@robertwalters.com quoting the reference COU/1600360