Sr Segment Marketing Manager
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The position will drives customer acquisition from marketing strategy development through value proposition creation and marketing program execution-leading the ideation, development, and implementation of these major marketing initiatives. There will also be a special focus on working on strategic marketing programs with key strategic retail partners like Target and Wal-Mart. The role requires strong cross functional partnership with sales leadership to align on value propositions and overall marketing calendar elements, with integrated marketing and agencies on creation of world-class advertising and collateral, with marketing planning and analysis on potential promotion/pricing strategies, business tracking and analysis, with Consumer Insights on consumer understanding, and with the new products team on product roadmap. The key metrics for the position are customer acquisition and retention. Secondary metrics are profitability, brand consideration, awareness, advocacy, and performance against key brand character metrics. This role favors the candidate who enjoys working in a fast-paced environment, creating and managing multiple overlapping projects, collaborating with business leaders and cross-functional partners, and working as a key member of the Marketing team.
!*!Minimum Required
- Marketing strategy and program management/implementation
- Strong cross functional partnership and leadership skills
- Excellent communication skills; ability to present results to executives in writing and verbally
- Advertising evaluation and strategy
- Ability to deliver strong results (revenue, activations)
- Consumer focused research and decision making
- Ability to develop business strategies and apply given strategy and/or common business knowledge to recommendations and rationale
- 5+ years consumer focused marketing experience
- 2+ years management experience
- Experience leading cross functional teams
- Ability to build a team and coach for improved performance
- Sound business analysis experience, comfort understanding how to assess financial and operational metrics to drive insight and business decisions
- Strong command of marketing and strategic frameworks (4Ps, 3C's, etc.)
- Experience with consumer research and turning analysis into insights
- Understanding of and experience in a tiered distribution system
Education
Minimum Required
- Bachelors Degree
Based in Bellevue, Washington, T-Mobile USA, Inc. is a subsidiary of Deutsche Telekom AG (NYSE: DT) and one of the nation's leading companies in mobile communications. We serve more than 30 million customers nationwide and have more than 40,000 employees who work together to keep our customers connected through the quality of our service, the span of our coverage, the reliability of our network and the value of our plans. At T-Mobile, we pride ourselves on providing wireless communications that allow our customers to stick together with the people who mean the most to them.
You can also expect that it will be high energy from day one at T-Mobile: career growth, personal recognition, and diversity are all part of the mix. You'll enjoy competitive pay, special employee phone plans, generous paid time off, tuition assistance, medical and dental coverage, a great company-matched 401(k) plan, advanced training, and more.
T-Mobile is an equal opportunity employer (EOE).
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