Trade Marketing Manager
Trade Marketing Manager - Global Display Advertising
Trade Marketing Manager ? Sales Enablement, Global Online Display Advertising As a member of the Global Online Display Advertising group, the Trade Marketing Manager will help to build a world-class trade marketing group from the ground up. We are seeking a marketing professional who can develop and maintain client-facing collateral that enables sales people to position and pitch Adzinia?s suite of products to potential advertisers. This is an individual contributor role and will report directly to the Trade Marketing Manager for Global Online Display Advertising. This role will require experience in media advertising sales and/or marketing, a solid understanding of using/positioning syndicated research to tell a sales story, proficiency in Microsoft PowerPoint as well as the ability to influence and work collaboratively across Sales, Operations and Product Development teams. Specific functions are as follows: Category ownership ? Responsible for B2B marketing strategy for 3+ vertical categories for the Global Display Advertising team. Work closely with sales managers, account executives and product category specialists to develop go-to-market positioning for the suite of display advertising products. Collateral development/maintenance ? Own the update process for all materials located in our content management system (research, copy, product descriptions, screen shot selection). Work collaboratively with product managers, research and sales teams to ensure product features and benefits are properly positioned to help attract advertisers. Candidate will feel comfortable using research to tell a positive sales story and will update existing collateral with latest research updates on a regular basis. Brand Management ? Champion the standardization of collateral, templates, messaging and positioning to be used by organization in order to accurately reflect our brand principles. Event Marketing ? Execute event presence at major advertising industry and category events. The presence must deliver measurable results in terms of leads, brand awareness, client touch points, etc. Project Management ? Support the continuous improvement of access to sales support and research tools by assisting the establishment and ongoing maintenance of digital asset management tools.