Vertical Marketing Executive – East Midlands – Loughborough recruitment
We are experiencing continued growth, and are looking to fill the newly-created role of Vertical Marketing Executive within our Marketing team, based in the East Midlands. This role will promote our corporate presence, and specialisation, in the Insurance and Financial Services markets.
The overall goal for the job is to provide industry specific insight, and from this to produce tailored marketing materials and content to support and educate our global sales organisation. This will involve immersing yourself in the financial services and insurance markets, owning them, and leveraging your knowledge into the development of commercially valuable marketing tools
Using a journalistic approach - research and strong copy, you will focus on the creation of sales support materials. Initially concentrating on sales collaterals, the duties will revolve around writing online content, and creating sales tools such as presentations, and brochures. Working to an agreed project plan, there will be interaction with our worldwide subsidiaries. You will support local marketing initiatives, produce activity and trend reports, and use these to make recommendations for improvements. You will also conduct research for the development and maintenance of key messages, and value propositions, specific to the insurance and financial services industries.
In order to fulfil this role, you will have excellent interpersonal and organisational skills, and be educated to degree level in a Marketing, English or Journalism subject. You must be proficient with MS Office and possess strong copywriting skills with experience of developing marketing materials for sales teams. You will have a proven ability to conduct research, analyse information and clearly present the findings in a concise manner. Overall, this role requires strong writing and research skills to build industry specific insights. These will then be used to promote and strengthen GMC's corporate position in the key verticals of Insurance and Financial Services.
Candidates who have worked in a Product Marketing role for a B2B IT company or a Marketing role within the Insurance or Financial Services industries will be viewed favourably.
If you wish to apply for this role, please contact our retained consultant, John Bower at Hays Marketing, on 0115 8523291, or click below to learn more about GMC. www.hays.co.uk/jobs/gmctechnology All third-party applications will be forwarded to Hays Marketing.