VP Business Analytics

We are seeking a high caliber candidate for our client who is a leading player in financial services in Asia.  This opportunity will drive overall consumer bank performance by conducting business portfolio analysis, providing MIS support and managing statistical models.  You will lead initiatives and mentor a team of analysts to provide business value and actionable insights.   Conduct research studies to identify new opportunities and areas to focus in.  Assist in setting up of portfolio strategies, design and conduct campaign management, champion-challenger strategies across different phases of customer and product life cycle.  Develop customer modeling, customer segmentation and business forecasting models.  Furthermore you will work with business units to develop product propensity model (e.g. acquisition, usage and retention) and micro-segmentation.   You will be responsible for Drive change and get the buy in from all stakeholders to adopt and leverage a more scientific approach in campaign targeting. Finally you will Support the analytical transformation through analytical projects.

The ideal candidate for this role will have experience in Marketing Analytics and/or Credit Experience for the consumer lending experience.  Knowledge of Banking, Customer Relationship Management, Credit Card and Loan business and credit risk management will be preferred.

In addition to that you will have experience in campaign management with good working knowledge of SAS softwares. You will also have experience in SAS/SQL programming at the intermediate level with knowledge of database management. You will possess strong leadership and people management skills.

 You must be able to speak conversational Chinese (Mandarin).

 Interested candidates, kindly email your detailed CV in MS word format to Chetna.Tandon@randstad.com.sg or call 6510 3657 for a confidential discussion. We regret that only shortlisted candidates will be notified.