Web Content Strategist Job in Knoxville, Tennessee US
Web Content Strategist
Web Content Strategist JOB SUMMARY: Works as part of the Site Operations team who is the champion for the customers visiting the site and handles the day to day execution of customer experience, merchandising and sales performance on JTV sites. The Web Content Strategist will rationalize not only the "what" but also the "why" we select and deploy content and how content is merchandised. This requires skills across multiple areas including branding, editorial, content management systems, multiple content delivery platforms (i.e., online, mobile, social, etc.), content migration, SEO, metadata and taxonomy strategies, site metrics and information architecture. RESPONSIBILITIES Plans for the creation, aggregation, and distribution of content (establishing strategy and guidelines) that adds real value to the user while contributing to tangible brand goals and business objectives. Synchronizes content strategy with the user experience and merchandising to fully realize meaningful, interactive experiences. Merchandises articles and other content to create revenue generating education experiences. Works with subject matter experts to ensure grammatical quality and optimal comprehension of published online content. Develops the content publishing calendar for JTV web sites. Including but not limited to Learning Library, mobile site and applications, and additional sites maintained by JTV. Draft and edit text for website publication ensuring that content updates are accurate and timely. Produce online content using text/video/audio/photo/graphic archives available at JTV. Identify ways to improve and maximize Search Engine Optimization. Uses site analytics and SEO to improve content readership and help drive the content planning and development. Keeps a current archive of published content. Works with compliance and human resources to maintain accurate help and policy sections. Defines business requirements for new content features. Power user in the business tools focused on JTV sites.