Web & Online Content Manager recruitment
KEY RESPONSIBILITIES
• Day-to-day management and updating of external and internal websites
• Works closely with the marketing team to ensure that all campaigns are supported and integrated on the external and internal websites
• Liaising with external web agency and internal IT department on ongoing development and enhancements to the sites including structure, navigation and content
• Maintains and manages dCRM, including the creation and updating of targeted marketing lists
• Primary contact for dCRM and assists with user queries and training sessions
• Maintenance of in house and external sales databases
• Ensures all aspects of the websites adhere to the brand guidelines to ensure a consistent look and user experience throughout
• Generates ideas to keep the content fresh and dynamic is essential
• Oversees and project manages the production and updating of engaging content (written, audio, video and social media)
• Uses Google analytics to track web traffic and interpret data to highlight effective and ineffective sections of website; recommendations to improve content should be made based on the analysis of this data
• Ownership of regional e-marketing strategy including microsites and email marketing including maintenance and development to ensure sites are accurate, updated to a timely manner and engaging to the viewer
• In conjunction with the marketing team, effectively implements online media campaigns by working with media agency and marketing
• Produces web statistics and reports when required
THE SUCESSFUL CANDIDATE WILL POSSESS:
• 5 years of relevant experience
• Educated to degree level
• Strong numeracy and analytical skills
• Excellent verbal and written communication skills
• Very strong project management skills
• Knowledge of mutual fund/asset management industry (desirable)
• Strong interpersonal and customer service skills
Bridgeman International is acting on behalf of our client as a recruitment agency.