Media Buyer & Campaign Coordinator Job in Atlanta, Georgia Us

Successful, Fast-Paced Company!  Competitive Pay + Incentives!  Fun Environment! Super People!  Great Career Opportunity! Looking for a Rock Star who will hit the ground running!

 

Scheduling Institute lives by performance and results.  We look for the very best people to add to our advertising and marketing team; people that are excited to be in an aggressive advertising environment, who love to be creative, and who work for results. If you have experience buying advertising and creating direct response campaigns within direct mail, print, email, online, etc. this may be the opportunity you’re looking for!

JOB DESCRIPTION:

·      Manage a $100,000 monthly advertising budget the calendar of advertising activities that goes with it.

·      Generate a minimum of 1,000 leads a month out of the budget and activities you manage.

·      Purchase national B2B advertising (traditional print magazines, digital, internet, etc.) in several healthcare niches. This involves building relationships with media salespeople and negotiating agreements for ad space.

·      Oversee and monitor workload to ensure quality control and ability to meet deadlines.​

·      Constantly look for ways to improve existing processes and workflow to increase efficiency.

·      Work with owner of the company to set new budgets, determine advertising goals and carryout the overall advertising vision of the company.

·      Create new advertising campaigns – from concept to content design as well as landing pages and response mechanisms.

·      Work with graphics department to design, layout, and format advertising and landing pages.

·      Research new advertising options and decide if and how it will fit into our advertising plan.

·      Responsible for activities related to advertising placements including, but not limited to invoicing, tracking and measurement.

·      Analyze campaign metrics to measure performance, effectiveness and response on various Direct Response initiatives. Regular interaction with Lead Generation Manager centered around results from direct response campaigns and how to maximize ROI.

·      Research and follow Direct Response marketing trends on a weekly, monthly, and quarterly basis to identify new advertising opportunities.

·      Research, identify and initiate new advertising opportunities with salespeople.

·      Oversee a support person who manages delivery and execution of media campaigns as well as daily tracking.


·      REQUIREMENTS:

·      Able to think outside the box, be extremely creative and communicate ideas visually with graphics. Not afraid of a blank piece of paper when starting a new campaign.

·      Proven success in creating direct response marketing campaigns in direct mail, print, email and internet marketing.

·      Strong organizational skills and confident decision-making abilities

·      Great time management -- Ability to prioritize, handle multiple tasks efficiently, and adapt and react quickly to change

·      Excellent verbal and written skills

·      Strong writing, typing and editing skills

·      Goal oriented

·      Enthusiastic, high energy, quick learner ready to thrive in a fast paced environment.

·      Self-motivated and independent; comfortable making many decisions on your own.

·      Able to take praise and criticism.

·      Attentive to detail, and able to make judgments when facing ambiguity.

·      Strong ability to prioritize and meet strict deadlines.​

·      Media buying and negotiation experience in an agency or similar direct response marketing company.​

·      Direct Response copywriting a PLUS.

·      Knowledge of Pay Per Click and other internet marketing strategies a PLUS.

·      Experience with graphics programs such as Photoshop, InDesign, Illustrator and Dreamweaver a PLUS.

·      Experience working with databases and segmenting lists for marketing.

·      Proficient with Macintosh Operating Systems.

·      Experience in web language / design: HTML, Flash a PLUS.

·      Experience in audio and video editing a PLUS.

COMPANY DESCRIPTION:

For more than 10 years, the Scheduling Institute has been teaching its clients (doctors and their staff) worldwide the unique process for new patient generation and practice expansion that is truly amazing. The Scheduling Institute has doubled our business every year for the last seven years and are carrying out a vision of growing ten times in the next five years. With nearly 100 team members, an exceptional team of Certified Training Specialists who travel the country seven days a week year-round, and a state-of-the-art 8,000 square-foot training facility located within a stone's throw of Atlanta's International Airport — our company continues to grow, enriching our offerings to Doctors and their staff.

 

The Advertising and Marketing arm of our business is vital to our growth.  We allocate a large portion of our budget and resources to these areas and have a clearly defined, multi-step process each prospect goes through once they’ve expressed interest in our service.

 

 

WOULD YOU LIKE TO APPLY FOR THIS POSITION?

Call 877-568-6239 anytime 24/7.  You will not be speaking to a live person yet. Our CEO has left a message for you that will tell you a little bit more about the company and this position, as well as how to apply.  If you think this position is for you. Call today to find out for sure.